10. & 11. marts 2027 i Odense Congress Center
March 10 & 11, 2027 in Odense Congress Center Denmark
JAMES ROSS COLLECTION
VIA BORECA 23, 29121 PIACENZA, ITALY
We create promotional and professional clothing that brings innovation and the Italian style to the world.
THE REVOLUTIONS OF JRC
FROM WORK WEAR TO PROFESSIONAL CLOTHING
When JRC made its debut there was only work-wear: navy blue, very few models, standard fittings and too abundant.
JRC was the first company to transform "workwear" into professional clothing, striving to ensure greater comfort with technical fabrics and functional details, enhancing the aesthetic factor in models with a better fit and a wider range of colours and making the garments more casual, to be worn with pride even outside the restricted workplace.
THE INTUITION THAT REDUCED THE PRICES AND INCREASED THE QUALITY
Before JRC, the promotional items were supplied by brands of the casual industry which sometimes were giving away their brand requiring a royalty. For this reason the prices were too high compared to the final quality provided. JRC was the first to design items having the same quality as casual garments but cutting out the additional costs derived from brands. Thanks to this intuition, customers could only pay for the actual value of the garment, obtaining a better final quality.
Today, that many competitors have followed us, the challenge is to always guarantee the quality of the products in an increasingly complex international market. This is why JRC cares a lot about its Italian Style as a distinctive element, through a continuous search for detail, superior technical quality, greater wearability and taste.
